The Interplay Method · Diagnostic Study
Want to know your
Find out how effectively your organisation turns sustainability into commercial value – and where the biggest opportunities lie. A 30-minute diagnostic. A bespoke report. A clear plan.
Growth accelerates when
There is huge growth potential in sustainability – but it's mostly sitting in a compliance silo. Costing you pricing power, relevance, market differentiation and financial backing.
Interplay to unlock your full sustainability growth potential.
Sustainability's predicted contribution to global Top 100 brand value by 2040
How it works
Our diagnostic study is based on a simple but powerful premise: when sustainability, business and brand genuinely Interplay, growth accelerates. Not incrementally. Significantly.
We interview your sustainability, brand and business leaders to identify exactly where the opportunities lie.
It involves:
More likely to achieve innovation breakthroughs when sustainability is integrated. (BCG)
More spent on reporting than innovation when sustainability is siloed.
Foreword · Global Sustainability Leader
"Sustainability remains trapped in a compliance silo – disconnected from the commercial decisions that would give it real power and scale.
The Interplay Method asks exactly the right question: not whether organisations care about sustainability, but whether they are truly built to grow through it.
This is exactly what is needed. And not a moment too soon."
Darshana Myronidis
Global Sustainability Leader
Your Interplay score
Your Interplay Score reveals your organisation's current sustainability growth potential. The four bands show where you sit – and how much value is still on the table.
Your personalised report
Every organisation receives a bespoke Interplay Report designed to be shared with your sustainability, brand and business teams – and your board.
Overall Interplay Score
MATURING
Benchmark avg 50%
Financial Opportunity · Based on $19B Revenue
Conservative
$280M
Moderate
$900M
Optimistic
$1.9B
The three commercial opportunities
01 SUSTAINABILITY
The challenge
Do you feel like a separate compliance function, with limited authority? Struggling to get buy-in?
Interplay to
02 BRAND
The challenge
Is sustainability a drain on your marketing budget? Consumers care but don't act – so why should you?
Interplay to
03 BUSINESS
The challenge
Do you think sustainability isn't commercial enough? Does it push up product prices and squeeze your margins?
Interplay to
The team behind Interplay
Nina Pickup
Founder, INTERRUPT
Seventeen years sitting at the intersection of sustainability, business and brand taught me one thing: the problem was never ambition. It was disconnection. Interplay was built to change that.
Dan Harris
Co-founder, Like So
Turning sustainability into commercial value isn't just a strategic challenge – it's a product and innovation challenge. Together, we don't just identify where the value is. We build it.
Take your Interplay assessment and receive your personalised report – or book a Power Hour to start unlocking value straight away.
Not sure where to start? Get in touch directly.